Tabcorp and the Victorian Racing Industry today announced the launch of TAB’s loyalty program, TAB Rewards, in Victoria.
With TAB Rewards, Victorian TAB customers will be rewarded every time they place a bet, accumulating points that can then be redeemed for rewards such as racing hospitality packages, free entry to race days, free bets and tickets to premier sporting events. TAB Rewards goes live in Victoria on 7 October 2013.
“TAB Rewards offers our customers a multi-channel loyalty program which sees them earn points when bets are placed at TAB venues and through digital and other channels,” Tabcorp CEO David Attenborough said.
“We are pleased to join forces with the Victorian Racing Industry and be able to reward our Victorian customers for their loyalty and for choosing to wager with TAB.
“Launching the TAB Rewards program into Victoria has been a priority and we look forward to bringing it to customers next month.”
Racing Victoria Chief Executive Officer, Bernard Saundry said the launch of TAB Rewards marked an important opportunity for racing to engage with and reward its customers for their investment in racing.
“It is a key focus of the Victorian Racing Industry to engage with its customer base and grow their interest and participation in the sport,” Saundry said.
“The launch of TAB Rewards provides us with a unique opportunity to both connect with those already engaged with the sport, and attract new customers through rewards and unique experiences.
“Having a bet with TAB at the races, online or in a local outlet is inherent to the racing experience and with TAB Rewards we are excited to be able to reward racing’s loyal customer base.”
Harness Racing Victoria Chief Executive, John Anderson, and Greyhound Racing Victoria Chief Executive Adam Wallish echoed Saundry’s sentiments in declaring TAB Rewards would be beneficial for all involved.
“We are delighted to be involved with the TAB Rewards program,” Anderson said.
“The program, which has been thoroughly enjoyed by NSW punters for some years, is a fabulous initiative which will be most welcomed by Victorian trots punters.”
Wallish said: “Greyhound Racing Victoria looks positively toward our Joint Venture partner Tabcorp bringing TAB rewards to Victoria.
“We are enthusiastic about TAB Rewards giving punters a money-can’t-buy experience so they can be involved in greyhound racing like never before.”
Rewards and benefits available with TAB Rewards include:
- Opportunities to be an owner for a day through the TAB Rewards stable;
- VIP corporate experiences at major racing and sporting events;
- Points which can be redeemed for rewards such as iPads and televisions; and
- Gift vouchers for a number of leading brands.
Customers in TAB venues can use their existing TAB account card, or if they aren’t an account customer, they can register for a TAB Rewards Cash Card and begin earning points straight away.