Image Courtesy of Karon Photography

What's new this Melbourne Cup Carnival

Racegoers heading to Flemington for the 2017 Melbourne Cup Carnival will again be able experience the best racing, entertainment, fashion and dining following a number of exciting changes to the look and feel of Australia’s most prestigious racecourse.

Victoria Racing Club (VRC) Chairman Amanda Elliott will oversee her first Melbourne Cup Carnival in the role after being elected as the first female Chairman of the VRC earlier this year.

Mrs Elliott is the 21st Chairman in the VRC’s 153-year history.

Luxury watch and jewellery retailer, Kennedy, assumes its position as a Major Partner of the VRC after signing a five-year deal.

1 Oliver Street is the VRC’s newest offering in The Birdcage where members and guests will be tantalised, entertained and intrigued at every turn.

The Park is back in 2017 with a fresh new line-up of entertainment and street-food offerings while Myer Fashions on the Field will again provide a focal point in The Park with a new luxurious two-storey space with dual runways.

The VRC welcomes a number of new ambassadors this year including Silver Fern netballer Maria Tutaia and Myer Fashions on the Field Ambassadors Rebecca Harding and Dalton Graham.

In addition to Tutaia’s appointment, for the first time New Zealanders will be able to cruise to the Emirates Melbourne Cup, with P&O Cruises’ Pacific Jewel set to sail from Auckland on a 10-day cruise experience with a celebration of all things racing.

For those who can’t make it on course, there’ll be more ways than ever to lap-up Flemington from afar with 360 degree cameras installed around the course which will provide Facebook users with incredible behind-the-scenes content from The Park, The Birdcage and The Mounting Yard.

This year for the first time ever, we’re taking the excitement of the Melbourne Cup Carnival off course to the streets of Barangaroo, Sydney, where the inaugural Cup Day Festival will be held on Emirates Melbourne Cup Day. After raising more than half a million dollars last year, the Pin & Win campaign is again underway with this year’s funds supporting a brand new charity partner, Juvenile Diabetes Research Foundation (JDRF).

Racing enthusiasts will again be treated to the very best Australian racing has to offer headlined by the 2017 Emirates Melbourne Cup. This year’s Emirates Melbourne Cup trophy is worth more than ever, with the 18-carat gold Cup valued at $200,000.

The final of the $600,000 Melbourne Cup Carnival Country Series will be an exciting addition to Kennedy Oaks Day where Victoria’s best up and coming country-trained gallopers compete on the big stage over 1600 metres. For those wanting to learn more about the history and heritage of Flemington, a new permanent trackside display dedicated to the Cups King, Bart Cummings, featuring 149 notable trophies and awards will be open to the public throughout each of the four Carnival racedays in the revamped Saintly Place.

Flemington’s newest corporate offering, The Stayers Lounge, has been hugely popular this year with the Lounge situated above the Winning Post already sold out for Derby, Cup and Oaks Days. Tickets are still available for Emirates Stakes Day.


Luxury watch and jewellery retailer Kennedy will host a marquee in the exclusive and world-renowned Birdcage Enclosure throughout the four days of the Melbourne Cup Carnival as well as being the Official Time Partner of the VRC. The retailer has assumed the naming rights of Kennedy Oaks Day and the Group 1 Kennedy Oaks, as well as the Group 1 Kennedy Mile on AAMI Victoria Derby Day, formerly known as the Cantala Stakes. The agreement also sees Kennedy co-host the VRC Kennedy Oaks Club Lunch which this year is being held on Wednesday 8 November.


The $128 million Club Stand designed by celebrated architects, Bates Smart, will be delivered by the VRC’s construction partner, Multiplex, in time for race-goers to enjoy the 2018 Melbourne Cup Carnival and beyond.

This year our valued Members will be accommodated in a range of new spaces including The Mounting Yard Bar and Excusive Members’ Viewing Deck, 1 Oliver Street, The Nursery Playpen and Chille Ville.

The Mounting Yard Bar, a giant, custom-built 900 square metre Members’ bar and deck, will give Members another place to mingle and enjoy the best that Flemington has to offer.

An exclusive viewing deck overlooking the Mounting Yard will be a hallmark of the structure and will provide Members with a perfect opportunity to intimately study the horses as they’re led around the yard.

Headlining The Nursery this year, the Nursery Playpen will provide Members and their guests with a colourful, modern space that draws inspiration from fabled nursery rhymes.

For those looking for entertainment, KIIS 101.1 DJs will be spinning the hottest tunes from centre-stage of the Nursery Playpen while those looking to take a break can relax and recharge with free shoe-shining, powder-room and mini massage.